by David Devore | Mar 10, 2016 | Blog, Email Marketing
Successful email marketing requires attention to the details. Time of day can be the difference between ending up at the bottom of a crowded inbox and arriving just in time for a purchase or opportunity to get a potential customer engaged. Let’s start...
by David Devore | Mar 2, 2016 | Blog, Content Marketing, Email Marketing
Email marketing can quickly become unnecessarily complicated. Integrating social media, utilizing multiple marketing platforms, subscriber acquisition, etc., can all cause a marketer to lose focus on what’s effective. It’s important to remember the...
by David Devore | Feb 26, 2016 | Blog, Content Marketing
When you set up a Facebook page for your business, leads and customers are not going to show up without some work and planning on your part. Here are five tips to help you build an engaging and successful Facebook page: 1. Add a Recognizable Profile...
by David Devore | Feb 23, 2016 | Blog, Email Marketing
In this episode, I talk about AMPScript, a Salesforce ExactTarget Marketing Cloud developer language used to dynamically insert content into emails, landing pages, mobile and push notifications. For more information and documentation on how to use AMPScript check out...
by David Devore | Feb 23, 2016 | Blog, Content Marketing
Video storytelling is a great way to increase engagement on social media. Sharing a story encourages people to share your content, and gives them something interesting to talk about. Done correctly, telling your story by video can be very beneficial to your...
by David Devore | Feb 5, 2016 | Blog, Content Marketing
Millennials, Generation Xers, and Baby Boomers tend to consume content very differently, and it’s important for marketers to understand the best ways to appeal to each individual group. While this can be an often misunderstood topic, a great study included below helps...
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