Email Design Review: Don’t Cry Over Spilled Milk

Look, we all have a secret cookie stash under our beds, so let’s just get that out of the way right off the bat. It’s nothing to be ashamed of, although our sheets might be a little tired of the major crumb spillage.

But our stashes are usually only comprised of some slightly stale Oreos, maybe some Milanos if you’re feeling fancy. If you’re considering stepping up your cookie game a little higher, look no further. Last Crumb is our cookie knight in shining chocolate chip armor. 

Here’s why we love this sweet email!


  • Don’t cry over spilled milk – especially when it’s digital milk with a decadent, mouth-watering cookie on top. Last Crumb knows how to hook us from the start. The clever spilled-milk design with a cookie on top brings out a sweet tooth in even the most savory of people.

  • The bold colors set a very different tone from your average cookie email; the white, red, and black make for a dark, smooth layout. Bright red lipstick? Tattoos? Big knives covered in chocolate goo? These truly are the polar opposite of your mom’s homemade cookies.

  • If you weren’t a cookie fanatic before reading this email, you will be right afterwards. The photos of each of the cleverly named cookies are beyond tantalizing, and impossible to resist.