Category: Tips and Tricks

Simple, Free to Use Tool to Include Video in Email Marketing

  We are super excited today to announce a new tool for all you email geeks out there. We’ve constructed a free video in email builder! There are a number of reasons to put video in your email, especially HTML5 video that can actually play inside of your email. Now, the geeks know that some devices will play video in email. Others will provide a fallback that then clicks through to a website and so forth. There are different schools of thought on, “Hey, do you want people to click to your website? Do you want them to be...

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Email Geeks Rejoice! Gmail supports CSS in Email

Exciting news for email geeks everywhere! Gmail has announced they will be supporting CSS in email which means Gmail will now be mobile responsive. Designers can: Query the screen size Be able to define how content should be arranged Show or hide certain pieces of content Code a style in the head tag and then read it out throughout the email. This means more: HTML5 video headers Expandable menus Accordions Sliders and galleries Rotational banners Graphs And more interactive emails! Check out these useful resources: The Official Gmail Blog: https://gmail.googleblog.com/2016/09/better-emails-tailored-to-all-your-devices.html Developers: Assorted media queries, example code, as well as markup, etc:...

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Free Email ROI Calculator That Projects Productivity

Today, we’re excited to give you a free email ROI Calculator specifically designed for email marketers as a predictive engine. Typical ROI calculators show a picture around email marketing ROI that is related to the volume of the email that somebody sends, the open rate, the click rate, the conversion rate. ROI calculators typically don’t emphasize how much Operations cost to create an email. Costs are typically buried and so true ROI is hard to calculate This calculator is unique because it determines impact through calculating relevancy and productivity. Data can then be extrapolated to examine the impact of ROI depending on...

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How to Install StoryPorts App For Salesforce Marketing Cloud

How to Install StoryPorts App For Salesforce Marketing Cloud    Today, we’re excited to announce StoryPorts’ newest productivity app for the Salesforce Hub Marketing Exchange. With this integration you can: Access your StoryPorts account from directly within Salesforce Marketing Cloud without a separate login. Stream real-time content from anywhere online into Salesforce Marketing Cloud, Smart Blocks, Emails and Cloud Pages. Trigger news alerts, media alerts, customer journeys, automated newsletters and more. Try StoryPorts Free for 7 Days Visit hubexchange.exacttarget.com Run the Install steps on your Saleforce Marketing Cloud Account Claim your free account, fill out information and Begin Using For...

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Leverage Big Data for Your Business

Big data is the new currency of business, and organizations are scrambling to make the most of it to advance strategies and amplify business goals. Knowing how to gather data is one thing, but knowing what to do with it to transform your business is an altogether different story. To achieve both, it’s essential to have the right data experts within your organization. Here, we’ll examine the increasingly critical role that big data is playing in business, the type of data professional that may benefit your organization most, and specific steps you can take to transform your business. Embracing the Critical Role of Data...

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