Category: Tips and Tricks

How to Install StoryPorts App For Salesforce Marketing Cloud

How to Install StoryPorts App For Salesforce Marketing Cloud    Today, we’re excited to announce StoryPorts’ newest productivity app for the Salesforce Hub Marketing Exchange. With this integration you can: Access your StoryPorts account from directly within Salesforce Marketing Cloud without a separate login. Stream real-time content from anywhere online into Salesforce Marketing Cloud, Smart Blocks, Emails and Cloud Pages. Trigger news alerts, media alerts, customer journeys, automated newsletters and more. Try StoryPorts Free for 7 Days Visit hubexchange.exacttarget.com Run the Install steps on your Saleforce Marketing Cloud Account Claim your free account, fill out information and Begin Using For...

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Leverage Big Data for Your Business

Big data is the new currency of business, and organizations are scrambling to make the most of it to advance strategies and amplify business goals. Knowing how to gather data is one thing, but knowing what to do with it to transform your business is an altogether different story. To achieve both, it’s essential to have the right data experts within your organization. Here, we’ll examine the increasingly critical role that big data is playing in business, the type of data professional that may benefit your organization most, and specific steps you can take to transform your business. Embracing the Critical Role of Data...

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Create Evergreen Content That Drives Sales

As a marketer, it is easy to feel overwhelmed in the arena of content marketing. Search engine optimization (SEO), constant updates, and social media campaigns may seem like more work than you can accomplish. You have plenty of other tasks to complete, without constantly being at the computer. However, content marketing doesn’t have to be so complicated. Evergreen content can be your best friend when it comes to content marketing. Since some people will always be searching for definitions or how-to guides, evergreen content will help your content be relevant at any time. Even though it may seem like evergreen content is stagnant...

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Your Guide to Inbound Marketing

  Small business marketers are forced to walk a fine line. On one hand, they must get results to keep their companies going. On the other hand, they have miniscule marketing budgets; according to the 2016 State of Small Business Report, 63 percent of small businesses spend less than 7 percent of their revenue on marketing. Because of this push and pull between getting results and not overpaying for them, it’s not surprising so many small companies are trying their hand at inbound marketing. The inbound marketing approach isn’t about running ads or making sales pitches; it’s about creating content to educate and engage potential customers. It focuses...

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