Category: Email Marketing

3 Customer Journey Templates Perfect for Real-Time Smart Blocks

Customer Journeys Simplified Every time you send a message, you train customers to ignore you or pay attention. Luckily, StoryPorts helps simplify and extend Customer Journeys using Personalized Smart Blocks, Smart Templates and plug-n-play campaigns. Combine Salesforce Marketing Cloud  Journey Templates with StoryPorts Smart Block Streams to help deliver the right message to the right customer at the right time.  Smart Block Streams make sure that the content is always up to date and current, no matter where a person is in their journey. No question that email journeys keep a person engaged. You see it every day. A welcome series or post-purchase,...

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Introducing StoryPorts Full-Width Emails and Templates

Introducing Full-Width Emails and Templates Around 1999, driven by low-resolution screens and early versions of Outlook, Hotmail, AOL, and Yahoo, the conventional wisdom among email marketing pundits was that emails shouldn’t be much wider than 600 pixels. Since then, 600-pixel wide emails have been the standard. Occasionally over the past 18 years, some progressive email designers have stretched their designs to 750 or even 900 pixels, but not often. In contrast, web and app designers have embraced a world of full-width possibility that can stretch and respond to any screen size. Full-width design has been able to facilitate a beautiful, rich, landscaped experience that defines...

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[Yikes!] IOS 11 will break your emails. Here’s how to fix it.

This week, email marketers everywhere are scrambling to make their templates and emails look great again on iPhones due to a rendering issue ushered in with the release IOS 11. With IOS Mail accounting for about a third of all email opens in the first half of 2017, this issue is a pretty big deal. StoryPorts’ Customers We’re happy to report that StoryPorts’ customers are automatically covered as we were able to deploy a global patch so that any email or template built and published through StoryPorts will render correctly across all iPhone versions. Nothing more for you guys to do! How...

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Introducing Google Fonts for Email & Enterprise Workflow Sharing

For those who follow our release updates on http://storyports.statuspage.io page, you’ll know that we recently pushed a fun little pack of updates. Here are some of the highlights! Google Fonts for Email Let’s face it, the traditional set of web-safe fonts are so boring. Thankfully, Google provides a library of 818 fonts that web developers use to make their websites look more modern, elegant and all around snazzy. While not supported by all email clients, Google fonts are supported in well over 65% of all email opens. The email clients that don’t support Google Fonts will “fallback” to a similar web...

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