Time To Upgrade Your Useless Social Icons

Often times companies will send out marketing emails with small social icons linking subscribers to their social media sites. But why? Is it the hope that they will feel inspired to click on the icon just by it being there? The reality is, putting a Facebook icon in your email header or footer is really just a free advertisement for Facebook courtesy of your brand. But don’t fret, there’s a solution: Put your social content directly into your email.

Putting this content directly into your email is great for several reasons:

1) Increases visibility – If you want your subscribers to look at your social media posts, put them right in front of their eyes! By putting the posts in email, they will get a sampling of the type of content you post and will be inspired to look at more.

2) Increases engagement – Want your subscribers to interact with your social content? Then show it to them! Putting your social content in email dramatically increases engagement because you’ve made it easy for them to read and interact with other fans’ opinions.

So what are you waiting for? Start getting the results you want now.