by David Devore | Feb 19, 2014 | Blog, Content Marketing
Since last year’s Super Bowl, hashtags have made the leap from Twitter to all the major social networks. So it’s not surprising that 57 percent of nationally-run Super Bowl commercials incorporated them, up from 50 percent in 2013 (Marketing Land). But how effective...
by David Devore | Feb 18, 2014 | Blog
The Twitter Connector is the easiest, most streamlined way to include Twitter in your emails. This tool allows you to search for any Twitter user, Tweet, hashtag, mention, or retweet and include it into your email. But it gets even better than that: Content(ctrl) also...
by David Devore | Jan 22, 2014 | Blog, Email Marketing
Social email is all about timing. Using social in email is only effective if you deliver the information before your fans have had a chance to digest the content on their own. The tricky part is knowing when exactly that is. Here are some general rules about the...
by David Devore | Jan 6, 2014 | Blog, Email Marketing
You aren’t using hashtags in email yet? Well you should be! Hashtags increase engagement, and most importantly, are interesting for your fans. Here are some of the best ways to use hashtags in email: Search for mentions of your brand. Search your brand’s hashtag and...
by David Devore | Dec 14, 2013 | Blog, Content Marketing, Email Marketing
Twitter is a great outlet for email. Better yet, putting your best tweets into email lengthens the otherwise short lifespan, which gives your fans and subscribers another chance to engage with you. Here are three great ways to use Twitter in email: 1. Use Comments and...
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