by David Devore | Feb 26, 2014 | Blog, Content Marketing, Email Marketing, Tips and Tricks
What is social proof? Social proof in marketing is trusting the word of your fellow consumers over that of a company. Makes sense, right? If a restaurant ran a commercial saying they have the best steaks in town, you’d probably dismiss it. If, however, your best...
by David Devore | Jan 30, 2014 | Blog, Email Marketing
Perhaps you’re still skeptical of syndicated content. The thought that syndicating your Facebook posts, tweets, YouTube videos and other content right into your emails could be faster, easier and more cost effective seems too good to be true. Great news: There’s an...
by David Devore | Jan 24, 2014 | Blog, Email Marketing
So you’ve started using social media in email and you’re disappointed at the results. Don’t fret: social in email yields great results when done correctly, so you may be making one of these simple mistakes: You’re telling fans what they already know. Sending a social...
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