by David Devore | Feb 26, 2014 | Blog, Content Marketing, Email Marketing, Tips and Tricks
What is social proof? Social proof in marketing is trusting the word of your fellow consumers over that of a company. Makes sense, right? If a restaurant ran a commercial saying they have the best steaks in town, you’d probably dismiss it. If, however, your best...
by David Devore | Jan 31, 2014 | Blog
YouTube is a great way to connect with your fans and subscribers. Use Content (Ctrl) to put your videos into emails. Here are some of the great features of the YouTube Connector: Include any video. Literally. Include videos and playlists from your channel, another...
by David Devore | Jan 30, 2014 | Blog, Email Marketing
Perhaps you’re still skeptical of syndicated content. The thought that syndicating your Facebook posts, tweets, YouTube videos and other content right into your emails could be faster, easier and more cost effective seems too good to be true. Great news: There’s an...
by David Devore | Jan 24, 2014 | Blog, Email Marketing
So you’ve started using social media in email and you’re disappointed at the results. Don’t fret: social in email yields great results when done correctly, so you may be making one of these simple mistakes: You’re telling fans what they already know. Sending a social...
by David Devore | Jan 22, 2014 | Blog, Email Marketing
Social email is all about timing. Using social in email is only effective if you deliver the information before your fans have had a chance to digest the content on their own. The tricky part is knowing when exactly that is. Here are some general rules about the...
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