by David Devore | Jan 7, 2015 | Blog, Email Marketing
We’ve talked about the value of video in email, how twitter in email increases views and shares, and how instagram in email can increase engagement. But what about those tiny, little email details- i.e. subject line, from name, send time- that have a major...
by David Devore | Nov 13, 2014 | Blog, Content Marketing, Email Marketing
Statistics on the 2015 B2C Content Marketing trends are out and the results may surprise you. The new findings were recently posted by ExactTarget in the third annual B2C Content Marketing Benchmarks, Budgets, and Trends- North America. Based on the study,...
by David Devore | Jul 9, 2014 | Blog, Content Marketing, Email Marketing, Tips and Tricks
Did you know that 23% of teens consider instagram their favorite social network? And did you know that every day about 75 Million people use instagram? That’s a lot of #hashtags and @mentions. There are two great ways to use Instagram in email to increase...
by David Devore | Jun 25, 2014 | Blog, Email Marketing, Tips and Tricks
Did you know that the lifespan of a tweet is only about 18 minutes and that 75% of twitter users follow less than 50 people or brands? What about social proof? We all know viral word of mouth is gold. Are you amplifying the @mentions and #hashtags around your brand?...
by David Devore | Apr 4, 2014 | Blog, Email Marketing, Tips and Tricks
If you’re using brand-owned and fan-generated social media content in your email marketing campaigns, you’re probably seeing some awesome results from your efforts. (If you haven’t taken the leap into social email, what’s holding you back?) You can also use social...
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