by David Devore | Jan 22, 2014 | Blog, Email Marketing
Social email is all about timing. Using social in email is only effective if you deliver the information before your fans have had a chance to digest the content on their own. The tricky part is knowing when exactly that is. Here are some general rules about the...
by David Devore | Jan 2, 2014 | Blog, Email Marketing
Facebook comments are a very valuable currency in the social email. They increase engagement, and make for the most interesting content to read. Here’s why you should be using Facebook comments in email. Snowball Effect Your fans are your greatest advocates, and they...
by David Devore | Dec 18, 2013 | Blog, Content Marketing
1) Use photos. As they say, a picture is worth a thousand words. People like to look at pictures, and these posts stand out against a sea of text posts. 2) Ask for feedback. Write your posts in a way that elicits a response: Try prompts such as “Like if you…” or as...
by David Devore | Nov 22, 2013 | Blog, Content Marketing, Email Marketing
There’s no doubt that the most effective marketing is word of mouth. The fact of the matter is that we value the opinion of other people more than we do expensive advertising campaigns and brands. Featuring your social media conversations in your email is a great wait...
by David Devore | Nov 20, 2013 | Blog, Email Marketing
When your company posts to Facebook, you probably assume that all of your fans are going to see your brilliant content in their newsfeeds, right? Chances are they won’t.The average lifespan of a Facebook post is 3-5 hours. After 3-5 hours, the post is lost in the...
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