by David Devore | Jan 26, 2016 | Blog, Email Marketing
In this episode of ExactTarget Demystified, I talk about welcome series and why they are so important to your Salesforce Marketing Cloud Customer Journey Strategy. I’ll also talk about the elements needed for a simple 3 part welcome campaign.
by David Devore | Jan 17, 2016 | Blog, Email Marketing
In this 2nd Episode of ExactTarget I’ll answer the question of “What is a Customer Journey?”. I’ll discuss how marketers think about customer Journeys and the concept of right message, right time, right customer and right channel.
by David Devore | Jan 3, 2016 | Blog, StoryPorts Culture
Radical Transparency. Moving Inside to Out. I’ve always been a sceptic of New Year’s resolutions, but I love the idea of taking stock of what you’ve done, what has worked and what can be improved in the coming year. I have a few key personal and...
by David Devore | Dec 19, 2014 | Blog, Email Marketing
Before the ball drops in Time Square for New Years Eve in the next couple of weeks, we’d like to take a moment to applaud ExactTarget on their 2014 features that have made our lives easier this past year. So without further adieu here are our top five favorite...
by David Devore | Mar 5, 2014 | Blog, Email Marketing, Infographics, New Features, StoryPorts Culture
Everybody knows that content on the internet moves fast. And getting that content into email marketing campaigns in a timely way can be a challenge. We’ve got good news! Our Content (Radar) integration for ExactTarget listens for new content from any source and will...
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