by David Devore | Feb 26, 2014 | Blog, Content Marketing, Email Marketing, Tips and Tricks
What is social proof? Social proof in marketing is trusting the word of your fellow consumers over that of a company. Makes sense, right? If a restaurant ran a commercial saying they have the best steaks in town, you’d probably dismiss it. If, however, your best...
by David Devore | Feb 24, 2014 | Blog, Content Marketing, Tips and Tricks
Often times companies will send out marketing emails with small social icons linking subscribers to their social media sites. But why? Is it the hope that they will feel inspired to click on the icon just by it being there? The reality is, putting a Facebook icon in...
by David Devore | Feb 21, 2014 | Blog
Bandsintown gives you a great way to keep track of your favorite bands and their activity. Set the app to follow tour dates and special announcements for your favorite groups and get reminders in your email. Want even more control? Content (Ctrl) allows you to: Make...
by David Devore | Feb 19, 2014 | Blog, Content Marketing
Since last year’s Super Bowl, hashtags have made the leap from Twitter to all the major social networks. So it’s not surprising that 57 percent of nationally-run Super Bowl commercials incorporated them, up from 50 percent in 2013 (Marketing Land). But how effective...
by David Devore | Feb 18, 2014 | Blog
The Twitter Connector is the easiest, most streamlined way to include Twitter in your emails. This tool allows you to search for any Twitter user, Tweet, hashtag, mention, or retweet and include it into your email. But it gets even better than that: Content(ctrl) also...
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