by David Devore | Mar 5, 2014 | Blog, Email Marketing, Infographics, New Features, StoryPorts Culture
Everybody knows that content on the internet moves fast. And getting that content into email marketing campaigns in a timely way can be a challenge. We’ve got good news! Our Content (Radar) integration for ExactTarget listens for new content from any source and will...
by David Devore | Mar 3, 2014 | Blog, Email Marketing
Facebook continues to be one of the most popular social media channels around and it doesn’t show any signs of stopping. If your company has a Facebook page, you should be using that great content to connect with your customer through email. Content(Ctrl) makes...
by David Devore | Feb 26, 2014 | Blog, Content Marketing, Email Marketing, Tips and Tricks
What is social proof? Social proof in marketing is trusting the word of your fellow consumers over that of a company. Makes sense, right? If a restaurant ran a commercial saying they have the best steaks in town, you’d probably dismiss it. If, however, your best...
by David Devore | Jan 15, 2014 | Blog, Content Marketing, Email Marketing
When it comes to email marketing, customization is key. Here are some of the best ways to customize your email marketing campaigns: Customize the content. Customize the types of content that your subscribers receive based on their interests. Specializing the content...
by David Devore | Dec 11, 2013 | Blog, Email Marketing
You spent weeks preparing an email campaign that would wow your customers and offer great deals for Cyber Monday. The holiday has since come and gone, and now, as you look back at the results of the campaign, you’re shocked to see that your open and click through...
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