by David Devore | Feb 18, 2015 | Blog, Content Marketing, Tips and Tricks
#Hashtags! They are everywhere, and using them into your email marketing campaigns can boost open rates and user engagement. Here are five ways to use #hashtags in your email campaigns. 1. Connect Your Email and Social Strategy with a Single #Hashtag Choose a hashtag...
by David Devore | Feb 13, 2015 | Blog, Content Marketing, Tips and Tricks
The type of font you use in your emails can set the overall look, feel and tone of your copy. And because people are highly visual and process images roughly 60,000 times faster than words (when it comes to actually reading and comprehending) it makes creating a...
by David Devore | Jan 21, 2015 | Blog, Email Marketing
We’ve seen an interesting trend among email marketers over the past year or two. It is interesting, because this topic is at the top of the list in the email marketing best practices list… and has been since 1999. But, as a few more email clients are...
by David Devore | Jan 13, 2015 | Blog, Content Marketing, Tips and Tricks
Twitter’s Lead Generation Card You have probably heard of the Twitter Card- a relatively simple way for businesses to transform their tweets past the basic 140 characters into a media rich tweet that drives traffic back to websites. But to even further that...
by David Devore | Jan 7, 2015 | Blog, Email Marketing
We’ve talked about the value of video in email, how twitter in email increases views and shares, and how instagram in email can increase engagement. But what about those tiny, little email details- i.e. subject line, from name, send time- that have a major...
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