by David Devore | Jan 26, 2016 | Blog, Email Marketing
In this episode of ExactTarget Demystified, I talk about welcome series and why they are so important to your Salesforce Marketing Cloud Customer Journey Strategy. I’ll also talk about the elements needed for a simple 3 part welcome campaign.
by David Devore | Jan 17, 2016 | Blog, Email Marketing
In this 2nd Episode of ExactTarget I’ll answer the question of “What is a Customer Journey?”. I’ll discuss how marketers think about customer Journeys and the concept of right message, right time, right customer and right channel.
Recent Comments