Millennials, Generation Xers, and Baby Boomers tend to consume content very differently, and it’s important for marketers to understand the best ways to appeal to each individual group. While this can be an often misunderstood topic, a great study included below helps to crack the nut and reveal the generational differences marketers face everyday.

Fractl and BuzzStream generated a study called “The Generational Content Gap” that breaks down the type of media consumed, the time of consumption and duration. According to the study, Boomers (born between 1946 and 1964) spend upwards of 20 hours online per week, while Gen-Xers (born between 1965 and 1976) and Millennials (born between 1977 and 1995) only spend 5-10 hours per week online. In terms of timing, Millennials and Gen-Xers are more likely to be online between 8pm and midnight, while Boomers prefer the 9am to noon time frame. For further information on these three demographics, check out the infographic below: