How to use Twitter’s Hashtag Button
If your brand wants to reach out to its fans in the Twitter-sphere, you should include Twitter Follow Buttons on your website and in your email campaigns, making it easy for fans to become followers. You should also make it easy for fans to share great brand-made content by using Twitter Share Buttons. “Yawn. I’m already doing that,” you say. Great—but there’s a Twitter button you might not be taking advantage of: the Twitter Hashtag Button.
The Twitter Hashtag Button is similar to the Twitter Share Button in that it allows fans to Tweet your content with one click—except with the Hashtag Button, your specific hashtag is included. Learn to install it from Twitter. And learn three cool uses for the Hashtag Button below.
- Product teasers/product launches. Make it easy for fans to share their excitement about an upcoming or new product. Increased chatter can translate into increased sales.
- Breaking news. If you’re your brand has big news, get the word out with a hashtag. Make it simple for fans to spread the news via your brand-made hashtag.
- Events. Before, during, and after events, your fans can join the conversation with ease. This a great idea for conferences and festivals.
The Twitter Hashtag Button makes it easy for your brand to start a conversation and for your fans to pick it up and run with it. You ensure that brand-made content gets attached to the right hashtag, and your fans save the time of searching for the right hashtag. It’s win-win. (While we’re talking Twitter, check out how to include Tweets in your email campaigns with Content (Ctrl)’s Twitter Connector.)
Have you used Twitter Hashtag Buttons on your website or in your email campaigns?
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