Many online business face some challenges with getting the desired responses from the customers. It can be hard to please everyone, but here five tips that make up the recipe for making your customers happy on social media:

1) Listen Carefully: social listening means finding important conversations from all of your mentions on social media. To find these conversations, keep this in mind, according to a study by Mention, 92% of people who mention brands have less than 500 followers. So don’t only look to popular users for insights on your business. Also in the study, it was found that 30% of tweets with company names don’t contain their Twitter handle, so if you’re looking on Twitter, try different variations and keywords for your business

2) Respond Quickly: according to a study by Lithium Technologies, 53% of users who tweet at a company expect a reply within 60 minutes, yet, the average response time is five hours. Using tools such as Must Be Present and Spark Central are great ways to monitor your Twitter and reply quickly to your customers tweets. Responding quickly will help keep your customers happy and set your company apart

3) Make A Connection: when customers send you messages it can be hard to respond to all of them, but when you do reply, it’s worth it. If possible, your company should connect with your audience 24/7, and if you can’t always be available, you should let them know when you will reply. When you fail to reply to customers, you run the risk of losing connections with a large part of your audience. To avoid this, look to companies like Zappos, who is known for their great customer relations, to see how they handle making connections with customers

4) Be Specific: relevancy and personalization can provide a major boost to click through rates, and according to Jupiter Research, emails that are relevant generated 18 times more revenue than general, impersonal emails. Personalization is one of the best ways to relate to your customers, and it helps to keep them happy

5) Say Their Name: “you” is considered to be one of the five most persuasive words in the English language, and for good reason.  Addressing customers by name is one of the best ways to make your customers happy. It’s easy to find your customer’s name in their Twitter bio, so take a peek and include it in your reply. This will greatly improve your connections with customers and make your audience very happy with your business