All good email marketers know that relevance is important. Right? In addition to targeting by location, persona or past purchases, pro-marketers are also thinking about customer lifecycle, stage, and location in the customer journey. After all, a person who is just learning about a brand is looking for information that is quite different from somebody who is a repeat customer or advocate.
The StoryPorts Email Content Planner gives marketers a shareable, collaborative framework for understanding customer psychology and mapping their email content to each stage of customer discovery > research > purchase > retention. With helpful insights and tips for each customer stage, this tool is sure to become a centerpiece of your team’s marketing plan.