Today, we’re excited to give you a free email ROI Calculator specifically designed for email marketers as a predictive engine.
Typical ROI calculators show a picture around email marketing ROI that is related to the volume of the email that somebody sends, the open rate, the click rate, the conversion rate. ROI calculators typically don’t emphasize how much Operations cost to create an email. Costs are typically buried and so true ROI is hard to calculate
This calculator is unique because it determines impact through calculating relevancy and productivity. Data can then be extrapolated to examine the impact of ROI depending on where you focus investments. overall costs, increase opens, clicks and increase ROI.
The email ROI calculator measures:
- Current state
- Number of emails sent per month
- Open rate
- Click-through rate
- Conversion rate
- Impact of subscriber growth to program
- Impact of deliverability on program
- Relevancy impact on the program
- Productivity impact on the program
To use the ROI calculator:
- Go to the spreadsheet
- Click File
- Click Make a Copy
- Go Nuts!
Here is the ROI Calculator: https://docs.google.com/spreadsheets/d/1VSDRouekJaFYq5SYPfL0TsXlpl9A0kW6-co8ERDLDeQ/edit#gid=1441634010