Email Design Review: Gimme S’more

Take a whiff – crisp leaves, hot cider, cold air, and a vague but ever-present scent of pumpkin spice. It’s fall! What more could be missing from this perfect picture? Well, don’t look too far; the answer might be right in your backyard (or on your stovetop, for us sad folk who don’t have a backyard decked out with a state of the art fire pit). 

However you make ’em, s’mores are ready and waiting to make your hands incredibly sticky on a cold October night, and Postmates is our gingerbread-clad hero waiting in the wings with supplies.

We were big fans of this sweet email! (…see what we did there?) Here’s why!

• The s’mores infographic is the tantalizing focus of this email – you can’t possibly look at those little doodles of marshmallows and chocolate and a teeny tiny fire and not think “wow, I could really go for a s’more right about now.” (Not to mention the rest of the Hershey’s bar once everyone else goes to bed – we’ve been there too.)

• The “order now” buttons make it all too easy and tempting to fall down the s’mores rabbit hole as soon as you open this email…sweet, gooey, slightly burnt goodness is just a click away! How could you possibly deny such a perfect treat this fall when it’s right at your fingertips? 

• The color palette of the illustrations is every Fall Instagram influencer’s dream – the yellow, orange, and brown mix together to create a perfect autumnal email, fit for any fashionably oversized sweater.