Email Design Review: Catch Some Z’s

Ok. You’re desperate. Last night was the third night in a row where you stayed up until 3am binge-watching a Netflix show about monsters and royalty. Yet another one of your favorite characters died a gruesome, tragic death, you have a kink in your neck and a raging headache, and you want nothing more than to take a glorious nap. Well, Casper has you covered. 

Their email is here to fix all your problems…well, the sleep-related ones at least. The death of Sir Whatshisname at the hands of a fearsome dragon isn’t exactly their specialty.

Here’s why we love this email!

• Chamomile tea just isn’t cutting it anymore, so it’s time to try something new, and Casper is ready to help. Their list of tips and tricks is the perfect resource to finally get back on a healthy sleep schedule…as long as “working up a sweat 3 to 4 times a week” is more of a suggestion than a rule. 😬

• The hand-picked sleep items are the perfect set of products to help you crash in bed immediately – old sheets and a flat, rock-solid pillow really aren’t doing you any favors, but Casper has the perfect replacements – complete with a nightlight that won’t burn off your retinas. 

• The email itself – aptly named the “Snooze Letter” – is perfectly designed for its half-asleep recipients. The soft color palette,  easily navigable sleep tips and  shopping buttons, and the tiny stars that are sloooowly hypnotizing you into falling…whew. Dozed off there for a second. As I was saying, this email is clearly designed for the sleepy and the sleep-deprived.