Category: Webinars and Events

Responsive Email – The Good, the Bad and the Ugly

Abstract: Members of StoryPorts’ Service and Design teams discuss the current state of design, how mobile-responsive design is possible today without a designer or coder involved and how StoryPorts (Content CTRL) makes it possible. According to Litmus, today, more email is read on a mobile device than on a desktop email client and further research shows that non-mobile-responsive design is costing you clicks, engagement and conversions. Video Recording: Slide...

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Recorded Webinar: Video in Email Changes Everything

Abstract: Marketing experts at StoryPorts discuss the power of incorporating video into email marketing initiatives, the overwhelming statistics that support increased engagement and conversion, plus, a discussion of the strategic value of the different video channels and how to utilize each one to your advantage. Video: Slide Deck: Additional Resources: Video in Email Playbook The Value of Video in Email #Infographic Statistics: We covered a lot of interesting statistics in our webinar around video in email, here’s the deets: – 90% of consumers watch online video (Mediapost) – Over half of 25-54 year olds share video online (eMarketer) –...

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An Intro To Content Listening And Automating Sends

Abstract: FanCentric’s Service Team Leads demonstrated the new Content (Radar) feature, and discussed the concept of content listening and automating sends to keep your fans engaged with your content in real-time. We dug into the technology that accomplishes the impossible task, and discussed the marketing concepts that show listening is the radical new recipe for relevant marketing. Here are some highlights: Content (Radar) can automate 20 different types of ExactTarget campaigns including breaking news alerts, blog digests, social digests and automated newsletters An automated campaign takes less than 30 minutes to set up and test. Content (Radar) is half...

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