by David Devore | Feb 26, 2014 | Blog, Content Marketing, Email Marketing, Tips and Tricks
What is social proof? Social proof in marketing is trusting the word of your fellow consumers over that of a company. Makes sense, right? If a restaurant ran a commercial saying they have the best steaks in town, you’d probably dismiss it. If, however, your best...
by David Devore | Feb 24, 2014 | Blog, Content Marketing, Tips and Tricks
Often times companies will send out marketing emails with small social icons linking subscribers to their social media sites. But why? Is it the hope that they will feel inspired to click on the icon just by it being there? The reality is, putting a Facebook icon in...
by David Devore | Dec 27, 2013 | Blog, Content Marketing, Email Marketing, Tips and Tricks
Pinterest is a much under-rated social media platform, especially when it comes to email. Would you believe that over 43% of consumers use Pinterest to interact and associate with brands that they like? It’s true! Here are some ways to use Pinterest in email: Share...
by David Devore | Oct 3, 2013 | Blog, Email Marketing, Tips and Tricks
Validate Your Business: Face it. The things your customers and fans say about you is far more powerful than anything your marketing department can dream up. Amplifying the voice of the customer boosts credibility and drives 3x more engagement. In fact, 92 percent of...
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