by David Devore | Jan 19, 2014 | Blog, Email Marketing
There have always been obstacles when it comes to including videos in email. Programming can be a challenge; selecting the right video player to ensure that all readers can view without hassle is nearly impossible. There’s also the issue of many email service...
by David Devore | Jan 15, 2014 | Blog, Content Marketing, Email Marketing
When it comes to email marketing, customization is key. Here are some of the best ways to customize your email marketing campaigns: Customize the content. Customize the types of content that your subscribers receive based on their interests. Specializing the content...
by David Devore | Jan 8, 2014 | Blog, Email Marketing
Video in email is still a new concept for most marketers. Not the idea, but the execution. In the past, there have been many technical hurdles in the process, but the technology is now catching up. Here’s why you should be putting videos in your email: Instill Brand...
by David Devore | Jan 6, 2014 | Blog, Email Marketing
You aren’t using hashtags in email yet? Well you should be! Hashtags increase engagement, and most importantly, are interesting for your fans. Here are some of the best ways to use hashtags in email: Search for mentions of your brand. Search your brand’s hashtag and...
by David Devore | Jan 2, 2014 | Blog, Email Marketing
Facebook comments are a very valuable currency in the social email. They increase engagement, and make for the most interesting content to read. Here’s why you should be using Facebook comments in email. Snowball Effect Your fans are your greatest advocates, and they...
by David Devore | Dec 27, 2013 | Blog, Content Marketing, Email Marketing, Tips and Tricks
Pinterest is a much under-rated social media platform, especially when it comes to email. Would you believe that over 43% of consumers use Pinterest to interact and associate with brands that they like? It’s true! Here are some ways to use Pinterest in email: Share...
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