by David Devore | Mar 24, 2015 | Blog, Email Marketing
— The dreaded email pop-up! You’ve all seen them, and many of you probably can’t stand them. But studies show that, when used correctly, pop-ups can increase subscribers by up to 50%. Still not convinced? Here’s how to incorporate pop ups effectively and...
by David Devore | Mar 3, 2015 | Blog, Content Marketing, Email Marketing
Sweet! WordPress just updated their IOS app allowing bloggers to easily create new posts on the go from an iPhone or iPad, so I naturally had to see what all the buzz was about. So here I am, currently writing this post… with my thumbs. So far I am impressed....
by David Devore | Jan 21, 2015 | Blog, Email Marketing
We’ve seen an interesting trend among email marketers over the past year or two. It is interesting, because this topic is at the top of the list in the email marketing best practices list… and has been since 1999. But, as a few more email clients are...
by David Devore | Jan 14, 2015 | Blog, Content Marketing, Email Marketing
My friend Jay Baer has a great blog post on Facebook’s new policy around promotional content entitled “How Facebook Ruined Christmas.” Basically, as a brand, if your Facebook posts aren’t deemed useful, they won’t be included in the...
by David Devore | Jan 7, 2015 | Blog, Email Marketing
We’ve talked about the value of video in email, how twitter in email increases views and shares, and how instagram in email can increase engagement. But what about those tiny, little email details- i.e. subject line, from name, send time- that have a major...
by David Devore | Dec 19, 2014 | Blog, Email Marketing
Before the ball drops in Time Square for New Years Eve in the next couple of weeks, we’d like to take a moment to applaud ExactTarget on their 2014 features that have made our lives easier this past year. So without further adieu here are our top five favorite...
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