by David Devore | Feb 23, 2016 | Blog, Email Marketing
In this episode, I talk about AMPScript, a Salesforce ExactTarget Marketing Cloud developer language used to dynamically insert content into emails, landing pages, mobile and push notifications. For more information and documentation on how to use AMPScript check out...
by David Devore | Jan 28, 2016 | Blog, Content Marketing, Email Marketing
Coming up with fresh ideas for emails and promos can be a major hassle when you’re juggling countless other tasks. Every marketer can use some inspiration from time to time, so here are 12 unique ideas for your email marketing, one for every month of the year:...
by David Devore | Jan 26, 2016 | Blog, Email Marketing
In this episode of ExactTarget Demystified, I talk about welcome series and why they are so important to your Salesforce Marketing Cloud Customer Journey Strategy. I’ll also talk about the elements needed for a simple 3 part welcome campaign.
by David Devore | Jan 17, 2016 | Blog, Email Marketing
In this 2nd Episode of ExactTarget I’ll answer the question of “What is a Customer Journey?”. I’ll discuss how marketers think about customer Journeys and the concept of right message, right time, right customer and right channel.
by David Devore | Jan 8, 2016 | Blog, Email Marketing
What the Hell is an ExactTarget Data Extension? In this 1st Episode of The ExactTarget Demystified Video Series, I’ll unravel the mystery of Data Extensions in 1 minute. What is a data extension? How can it be used? What does it do?...
by David Devore | Dec 28, 2015 | Blog, Email Marketing
When companies send mass emails with the goal of getting lots of opens, they’re pretty ineffective. Sending the same email to a broad range of customers makes it much harder to get them to click and convert, because the emails are not tailored to their...
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