by David Devore | Feb 25, 2015 | Blog, Content Marketing, Tips and Tricks
You’ve probably heard of the term social proof, used to describe how people will often look to others to help validate and influence their decision making process. People tend to believe marketing or brand information more when it is endorsed by a peer or...
by David Devore | Feb 18, 2015 | Blog, Content Marketing, Tips and Tricks
#Hashtags! They are everywhere, and using them into your email marketing campaigns can boost open rates and user engagement. Here are five ways to use #hashtags in your email campaigns. 1. Connect Your Email and Social Strategy with a Single #Hashtag Choose a hashtag...
by David Devore | Feb 13, 2015 | Blog, Content Marketing, Tips and Tricks
The type of font you use in your emails can set the overall look, feel and tone of your copy. And because people are highly visual and process images roughly 60,000 times faster than words (when it comes to actually reading and comprehending) it makes creating a...
by David Devore | Jan 14, 2015 | Blog, Content Marketing, Email Marketing
My friend Jay Baer has a great blog post on Facebook’s new policy around promotional content entitled “How Facebook Ruined Christmas.” Basically, as a brand, if your Facebook posts aren’t deemed useful, they won’t be included in the...
by David Devore | Jan 13, 2015 | Blog, Content Marketing, Tips and Tricks
Twitter’s Lead Generation Card You have probably heard of the Twitter Card- a relatively simple way for businesses to transform their tweets past the basic 140 characters into a media rich tweet that drives traffic back to websites. But to even further that...
by David Devore | Dec 30, 2014 | Blog, Content Marketing
Don’t copy and paste your 2014 digital marketing plans into 2015 just yet. With the new year right around the corner and possibly a new marketing budget to plan, it’s important to take note of the digital marketing trends and predictions coming up in...
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