by David Devore | Dec 4, 2013 | Blog, Content Marketing
Having a content marketing plan is great, but having your fans and readers interact with the content is even better. Here are a few tips on how to get the conversations rolling: 1) Be Remarkable and Valuable – Provide your readers with new and exciting...
by David Devore | Dec 2, 2013 | Blog, Content Marketing, Email Marketing
Social newsletters are a great way catch your fans up on what has been happening with your company or brand. But how do you make a newsletter that is worth reading? Be Timely – Social media has a short lifespan. Your fans don’t care what happened on your social...
by David Devore | Nov 29, 2013 | Blog, Content Marketing
Social proof is defined as “a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” (Wikipedia) In other words, we look to others to help make and validate decisions. We use social...
by David Devore | Nov 25, 2013 | Blog, Content Marketing
Your potential customers are bombarded with messages everywhere they look: their favorite websites, their phones, television, billboards, everywhere! They are so overwhelmed that they’ve conditioned themselves to tune out these messages, ultimately rendering your...
by David Devore | Nov 22, 2013 | Blog, Content Marketing, Email Marketing
There’s no doubt that the most effective marketing is word of mouth. The fact of the matter is that we value the opinion of other people more than we do expensive advertising campaigns and brands. Featuring your social media conversations in your email is a great wait...
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