by David Devore | Feb 26, 2014 | Blog, Content Marketing, Email Marketing, Tips and Tricks
What is social proof? Social proof in marketing is trusting the word of your fellow consumers over that of a company. Makes sense, right? If a restaurant ran a commercial saying they have the best steaks in town, you’d probably dismiss it. If, however, your best...
by David Devore | Feb 24, 2014 | Blog, Content Marketing, Tips and Tricks
Often times companies will send out marketing emails with small social icons linking subscribers to their social media sites. But why? Is it the hope that they will feel inspired to click on the icon just by it being there? The reality is, putting a Facebook icon in...
by David Devore | Feb 19, 2014 | Blog, Content Marketing
Since last year’s Super Bowl, hashtags have made the leap from Twitter to all the major social networks. So it’s not surprising that 57 percent of nationally-run Super Bowl commercials incorporated them, up from 50 percent in 2013 (Marketing Land). But how effective...
by David Devore | Jan 21, 2014 | Blog, Content Marketing
Vine is the newest social media outlet and it’s most certainly here to stay. Vine allows users to create and edit 6 second videos. Now that it’s clear that this tool is going to stick around, you should be using it to connect with your fans! Here are three great ways...
by David Devore | Jan 15, 2014 | Blog, Content Marketing, Email Marketing
When it comes to email marketing, customization is key. Here are some of the best ways to customize your email marketing campaigns: Customize the content. Customize the types of content that your subscribers receive based on their interests. Specializing the content...
by David Devore | Jan 11, 2014 | Blog, Content Marketing
It’s a new year and another chance to leverage the power of content marketing. Here are a few tips to get your content marketing strategy up and running: Give it the attention it deserves. Allocating the proper time, energy, and man-power to your content marketing...
Recent Comments