by David Devore | Nov 22, 2013 | Blog, Content Marketing, Email Marketing
There’s no doubt that the most effective marketing is word of mouth. The fact of the matter is that we value the opinion of other people more than we do expensive advertising campaigns and brands. Featuring your social media conversations in your email is a great wait...
by David Devore | Nov 20, 2013 | Blog, Email Marketing
When your company posts to Facebook, you probably assume that all of your fans are going to see your brilliant content in their newsfeeds, right? Chances are they won’t.The average lifespan of a Facebook post is 3-5 hours. After 3-5 hours, the post is lost in the...
by David Devore | Nov 16, 2013 | Blog, Email Marketing
Building html emails back in 2002 was time consuming, labor intensive, and an absolutely dreadful process for everyone involved. Between the design, programming, content creation, render testing and delivery, an email campaign could take days to put together. Building...
by David Devore | Nov 12, 2013 | Blog, Email Marketing, StoryPorts Culture
Music festivals are highly innovative when it comes to keeping fans connected through social media, but even the most socially-connected fans miss out on some of the best posts, tweets, pins, and tags. How can your brand amplify the social buzz generated by its fans...
by David Devore | Oct 3, 2013 | Blog, Email Marketing, Tips and Tricks
Validate Your Business: Face it. The things your customers and fans say about you is far more powerful than anything your marketing department can dream up. Amplifying the voice of the customer boosts credibility and drives 3x more engagement. In fact, 92 percent of...
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