by David Devore | Jan 24, 2014 | Blog, Email Marketing
So you’ve started using social media in email and you’re disappointed at the results. Don’t fret: social in email yields great results when done correctly, so you may be making one of these simple mistakes: You’re telling fans what they already know. Sending a social...
by David Devore | Jan 22, 2014 | Blog, Email Marketing
Social email is all about timing. Using social in email is only effective if you deliver the information before your fans have had a chance to digest the content on their own. The tricky part is knowing when exactly that is. Here are some general rules about the...
by David Devore | Jan 21, 2014 | Blog, Content Marketing
Vine is the newest social media outlet and it’s most certainly here to stay. Vine allows users to create and edit 6 second videos. Now that it’s clear that this tool is going to stick around, you should be using it to connect with your fans! Here are three great ways...
by David Devore | Jan 19, 2014 | Blog, Email Marketing
There have always been obstacles when it comes to including videos in email. Programming can be a challenge; selecting the right video player to ensure that all readers can view without hassle is nearly impossible. There’s also the issue of many email service...
by David Devore | Jan 15, 2014 | Blog, Content Marketing, Email Marketing
When it comes to email marketing, customization is key. Here are some of the best ways to customize your email marketing campaigns: Customize the content. Customize the types of content that your subscribers receive based on their interests. Specializing the content...
by David Devore | Jan 11, 2014 | Blog, Content Marketing
It’s a new year and another chance to leverage the power of content marketing. Here are a few tips to get your content marketing strategy up and running: Give it the attention it deserves. Allocating the proper time, energy, and man-power to your content marketing...
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