by David Devore | Feb 3, 2016 | Blog, Content Marketing
A great headline for a blog post should be able to do several things: generate a higher click through rate and search engine results, state the topic of the post, and share with readers an idea or promise that will then be fulfilled in the post. As a result, it can be...
by David Devore | Jan 28, 2016 | Blog, Content Marketing, Email Marketing
Coming up with fresh ideas for emails and promos can be a major hassle when you’re juggling countless other tasks. Every marketer can use some inspiration from time to time, so here are 12 unique ideas for your email marketing, one for every month of the year:...
by David Devore | Jan 26, 2016 | Blog, Email Marketing
In this episode of ExactTarget Demystified, I talk about welcome series and why they are so important to your Salesforce Marketing Cloud Customer Journey Strategy. I’ll also talk about the elements needed for a simple 3 part welcome campaign.
by David Devore | Jan 23, 2016 | Blog, Content Marketing
Using images in social media campaigns has proven to be one of the best ways to increase user engagement, but it can be tricky to know what kinds of images you should use. Here are 6 of the best kinds of images, and when to use them: Photos Photos are the most...
by David Devore | Jan 20, 2016 | Blog, Content Marketing
Optimizing your video content is vital to having it show up in search engines, and videos make up a huge portion of content on the internet today. With YouTube being the most popular video site, it is an absolute must and hugely beneficial to utilize the video...
by David Devore | Jan 17, 2016 | Blog, Email Marketing
In this 2nd Episode of ExactTarget I’ll answer the question of “What is a Customer Journey?”. I’ll discuss how marketers think about customer Journeys and the concept of right message, right time, right customer and right channel.
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