by David Devore | Dec 28, 2015 | Blog, Email Marketing
When companies send mass emails with the goal of getting lots of opens, they’re pretty ineffective. Sending the same email to a broad range of customers makes it much harder to get them to click and convert, because the emails are not tailored to their...
by David Devore | Dec 26, 2015 | Blog, Email Marketing
Did you receive an Apple watch as a gift this year? While Apple’s latest gadget has fans lining up, there are a few important details about the Watch that, as a marketer, will affect your email campaigns: Plain Text: When an HTML email with plain text is sent,...
by David Devore | Dec 22, 2015 | Blog, Content Marketing
To use video to effectively market your business, you’ll need to know the types of video to use. Different situations call for different types of videos, and using the wrong kind can give you the opposite effect. Here are four ways to use videos...
by David Devore | Dec 19, 2015 | Blog, Content Marketing
If you want to stay ahead, visual content must be in your marketing matrix. According to Socially Sorted, Instagram has surpassed Twitter in daily mobile traffic, and posts with pictures are shown to get about 53% more likes and shares than posts that only use text....
by David Devore | Dec 17, 2015 | Blog, Content Marketing
Throughout 2015, it is expected that the biggest digital marketing trend will be content marketing, especially visual content. But with all of the content being produced, standing out and getting your content noticed isn’t always easy. And when you only use...
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