by David Devore | Jan 26, 2016 | Blog, Email Marketing
In this episode of ExactTarget Demystified, I talk about welcome series and why they are so important to your Salesforce Marketing Cloud Customer Journey Strategy. I’ll also talk about the elements needed for a simple 3 part welcome campaign.
by David Devore | Jan 23, 2016 | Blog, Content Marketing
Using images in social media campaigns has proven to be one of the best ways to increase user engagement, but it can be tricky to know what kinds of images you should use. Here are 6 of the best kinds of images, and when to use them: Photos Photos are the most...
by David Devore | Jan 20, 2016 | Blog, Content Marketing
Optimizing your video content is vital to having it show up in search engines, and videos make up a huge portion of content on the internet today. With YouTube being the most popular video site, it is an absolute must and hugely beneficial to utilize the video...
by David Devore | Jan 17, 2016 | Blog, Email Marketing
In this 2nd Episode of ExactTarget I’ll answer the question of “What is a Customer Journey?”. I’ll discuss how marketers think about customer Journeys and the concept of right message, right time, right customer and right channel.
by David Devore | Jan 15, 2016 | Blog, Content Marketing
Digital marketing campaigns have become widely used, compared to traditional marketing, especially as businesses scramble to stay up-to-date with the best marketing strategies. Digital marketing gives a very high return on investment, but only if you keep up...
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