Abstract:

FanCentric’s Service Team Leads demonstrated the new Content (Radar) feature, and discussed the concept of content listening and automating sends to keep your fans engaged with your content in real-time. We dug into the technology that accomplishes the impossible task, and discussed the marketing concepts that show listening is the radical new recipe for relevant marketing.

Here are some highlights:

  • Content (Radar) can automate 20 different types of ExactTarget campaigns including breaking news alerts, blog digests, social digests and automated newsletters
  • An automated campaign takes less than 30 minutes to set up and test.
  • Content (Radar) is half the cost of a service engagement and gets activated in minutes instead of weeks.

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