Make your stories stand out above the chatter with our seven tips for epic content.

Content Marketing Tips

7 Tips for Amazing Stories

There are thousands of pieces of content published online every day. These tips will help your content break through the clutter, grow your audience and deliver delightful experiences.

Make it Awesome Remarkable content is the name of the game. Here are a few things to ask yourself as you build or curate content. Is it unique or controversial? Is it insightful and emotional? Is it thought-provoking? Is it easy to understand? Is it relevant to the audience?
Make it Visual The brain processes visuals 60,000 times faster than text. If you want to get your content viewed and shared, make it highly visual by using brand-made and fan-made visuals. Instagram, Vine and Flickr can be great sources of visual content for your brand.
Make it Sharable 76% of internet users share content they like and share buttons in email increase double click-thru rates. If you aren’t making your content sharable, you are missing a huge opportunity for your content to find an audience.
Send it by Email 71% of people check their email first thing in the morning before any other activity. Include your best social, video, eCommerce, blog and event content into regular and consistent email marketing campaigns.
Make it Mobile By 2019, 5.6 billion people will have smartphones. In addition, over 50% of all email is opened on a mobile device. If your website, social and email content isn’t mobile responsive, you will be missing out on a lot of content interactions.
Gate Your Best Content Your highest value audience is happy to trade their email for valuable content. Use gated content to grow your audience or leads. Follow this simple formula. Make 70% of your content completely free. Make your most valuable 30% gated by asking for just an email address and name.
Use Social Proof 74% of online adults use social networking sites and 90% of people believe brand recommendations from friends. Use fan-made social proof to strengthen your content goals and displaying the recommendations, reviews and suggestions people are making about your brand or product

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