Social media has become far more visual, and graphics, videos, and images seem to be used everywhere. This isn’t exactly surprising; people tend to process visuals almost 600,000 times faster than words, so it makes sense that visual content is so engaging. At times, though, creating this kind of content can be a hassle. Here are 4 tips to help you easily create the visual content you need to engage your audience:

1) Less Text: Cluttering up your posts and articles with way too much text is overwhelming, and it can often take away from the appeal of the image. Instead, stick to simple, engaging text and focus the rest of your attention on the graphics

2) High Quality Stock Photos: To convince people to like and share your content, using high quality, eye catching photos is key. Your photos are also a reflection of your company, so the better pictures you have, the better your reputation will be. Try websites such as SplitShire and Pexels to find inexpensive, professional photos

3) Wide Range Of Content: Repetition of the same type of graphics will bore your audience. Try using a variety of images, such as quote graphics, infographics or photography to hold the reader’s attention

4) Visual Trends: One of the current trends in social media is simple, straightforward graphics. And here’s a tip: if you’re looking for what types of images are trending, search Pinterest. Being a visual site, they’re the perfect place to get insight on how you should set up your own graphics