When your startup is newly launched, you will need some simple (and inexpensive) ways to spread your message and grow your audience. This is your chance to establish your brand message, and here are 4 tips to help you get started with that process:

1) Post Frequently: Using social media is one of the best ways to spread the word about your startup, but the key is knowing how often you should post. Buffer App’s Frequency Guide helps you to understand how often to post on each social media site. With that in mind, you also need to have a schedule so that you establish consistency

2) Engage Your Audience: Interacting with your followers, as well as potential customers, helps to make your audience feel more like an integral part of your company. Additionally, customer complaints are a great opportunity to build your audience’s trust, by giving them top-notch customer service

3) Build Cheap, Creative Content: Cheap content and creative content are not mutually exclusive. There are countless resources that help your startup build great content for less money. For example, Fiverr helps create explainer videos for a much lower price than many expensive agencies

4) Optimize For Conversions: Knowing what you want or expect your customers to do when they go on your site is very important, and the next step is to make sure it keeps happening. To do that, you can capture emails with tools like MailChimp, track customer’s actions on your site with Google Analytics, and optimize your conversion forms to boost conversions