It’s a new year and another chance to leverage the power of content marketing. Here are a few tips to get your content marketing strategy up and running:

Content marketing: from visitors to leads to sales to customers

Give it the attention it deserves. Allocating the proper time, energy, and man-power to your content marketing strategy is crucial to its success. Return on investment for content marketing, so treat it with the respect it deserves.

Be consistent. Make sure you’re giving your fans great content consistently, whatever that means for you. Whether it’s daily, weekly, or monthly, be consistent.

Be revolutionary. Give your subscribers content that they can’t find anywhere else. Give a new perspective: a new way to use a tool, special insights into the way users interact, etc.

Here’s to hoping your content marketing strategy is fruitful in 2014.