Facebook comments are a very valuable currency in the social email. They increase engagement, and make for the most interesting content to read. Here’s why you should be using Facebook comments in email.
Your fans are your greatest advocates, and they love to talk about you. When conversations are started on Facebook, they love to interact with one another.
Increase The Lifespan
The average Facebook post has a lifespan of 3-5 hours. By including your posts and comments in email, you give your fans a second chance to engage with your content.
So what are you waiting for? Start putting those comments into email now!