Video in email is still a new concept for most marketers. Not the idea, but the execution. In the past, there have been many technical hurdles in the process, but the technology is now catching up. Here’s why you should be putting videos in your email:
Instill Brand Confidence. 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions (Invodo). Using video is a great way to get your message to your potential customers and gain their trust.
Be Visual. It’s no secret that people prefer watching over reading. Video promotion is over 6 times more effective than traditional print and online promotions (b2bmarketing.net). Give your fans what they want: video!
Increase Engagement. Video content is highly engaging. Marketers saw a 200% to 300% increase in click-through rate when they include videos in their email (Forrester). On top of this, just including the word ‘video’ in your subject line can double your open rate.
Are you using video in email yet?