Abstract:

Marketing experts at StoryPorts discuss the power of incorporating video into email marketing initiatives, the overwhelming statistics that support increased engagement and conversion, plus, a discussion of the strategic value of the different video channels and how to utilize each one to your advantage.

Video:

Slide Deck:

Additional Resources:

Video in Email Playbook

The Value of Video in Email #Infographic

Statistics:

We covered a lot of interesting statistics in our webinar around video in email, here’s the deets:

– 90% of consumers watch online video (Mediapost)

– Over half of 25-54 year olds share video online (eMarketer)

– Average internet user is exposed to 32.2 videos per month (comScore)

– 93% of online marketers used video in 2013 (eMarketer)

– In 2014, over 63% of US marketers plan to increase their budgets for video (Advertising Age)

– One minute of video is worth 1.8 Million words (Forrester)

– 90% of information transmitted to the brain is visual and visuals are processed 60,000X faster in the brain than text (3M & Zabisco)

– Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (Insivia)

– 188.2 Million people in the US watched 52.4 Billion online content videos in December 2013 (comScore)

– Today, internet video traffic is 53% of all global consumer internet traffic / this will be 69% in 2017 (Cisco)

– Having the word “video” in an email subject line increase open rates between 7-13% (Experian)

– Email ROI: $44.25 return for every $1 spent (Experian)

– 51.9% of marketing professionals cite video as the type of content with the best ROI (eMarketer)

– Emails with video receive 200-300% higher click through rates (Forrester)

– Welcome email with video increases the click through rate by 96% (Implix)

– Retail site visitors who view video stay two minutes longer on average (comScore)

– Emails with video get shared over 40% more often (The Relevancy Group)

– Videos are shared 1200% more times than links and text combined (Orion21)

– 92% of mobile video viewers share videos with others (Invodo)

– Video in welcome emails reduces the number of subscriber opt-outs by 75% (Eloqua)

– Visitors that view video are 174% more likely to purchase (Retail Touchpoints)

– 57% of consumers say that product videos make them more confident in a purchase and less likely to return an item (Mediapost)

– Zappos saw an increase up to 30% in sales for products that had an accompanying video (ThreeMotion)