Video has quickly become one of the most popular ways to share information. Today, 90% of consumers watch video online according to Mediapost and more than a billion unique users visit YouTube each month, with over 6 billion hours of video content being watched.

As the expanse of faster broadband and mobile access increases, these numbers will continue to grow and Cisco projects that 69% of global consumer Internet traffic will be through video in 2017.

A video in email marketing strategy is key to a business engaging subscribers and converting them to consumers. Research shows that incorporating video in email produces higher click-through rates, more conversions, more shares with fewer opt-outs.

Looking for ways to increase engagement? Check out this #infographic about the power of video in email. You can further study the strategy and execution in our Video in Email Playbook.

Video in Email Infographic

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