Social newsletters are a great way catch your fans up on what has been happening with your company or brand. But how do you make a newsletter that is worth reading?
Be Timely – Social media has a short lifespan. Your fans don’t care what happened on your social media a month ago, so make sure that your newsletters are going out frequently enough to keep the information fresh.
Be Visual – Pictures and videos in email get the highest click through ratings.
Think Bigger – Don’t feel confined to just your social media outlets: Think about what else is relevant to your fans. Music fans love updates about their favorite artists, upcoming tours, and what their fellow fans.
What do you put in your social newsletter?