When your company posts to Facebook, you probably assume that all of your fans are going to see your brilliant content in their newsfeeds, right? Chances are they won’t.The average lifespan of a Facebook post is 3-5 hours. After 3-5 hours, the post is lost in the waves of other content, never to be seen by your audience again. Not to mention the complicated algorithm that Facebook uses to determine which posts get priority: The only real way around this algorithm is to pay to sponsor your posts. So this begs the question: how can you extend the life of your content?
Put it in email. Capturing your best content and putting it in email is a great way to extend the life of your posts as well as increase engagement. Here are the best types of Facebook posts to include in your emails:
- Remarkable moments – New product launches, company announcements, etc.
- Popular Posts – Posts with a high level of engagement.
These types of posts will continue to capture the attention of your fans when they are included in email and will prolong the lifespan of your content.