Did you know that the lifespan of a tweet is only about 18 minutes and that 75% of twitter users follow less than 50 people or brands? What about social proof? We all know viral word of mouth is gold. Are you amplifying the @mentions and #hashtags around your brand?

Putting tweets into your email marketing campaigns can:

  • Extend the lifespan, impressions and shares of your tweets
  • Drive word of mouth and build social proof around your campaigns
  • Help you grow your twitter following and social audience

To help get you started, below is a short video on how to use Twitter in Content (Ctrl). Want to try it yourself? Sign up for free.

Need a little more inspiration? Check out the Twitter in Email Playbook for the why, when and how to use Twitter in your email campaigns.