Category: Webinars and Events

An Intro To Content Listening And Automating Sends

Abstract: FanCentric’s Service Team Leads demonstrated the new Content (Radar) feature, and discussed the concept of content listening and automating sends to keep your fans engaged with your content in real-time. We dug into the technology that accomplishes the impossible task, and discussed the marketing concepts that show listening is the radical new recipe for relevant marketing. Here are some highlights: Content (Radar) can automate 20 different types of ExactTarget campaigns including breaking news alerts, blog digests, social digests and automated newsletters An automated campaign takes less than 30 minutes to set up and test. Content (Radar) is half...

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