Category: Tips and Tricks

Create Evergreen Content That Drives Sales

As a marketer, it is easy to feel overwhelmed in the arena of content marketing. Search engine optimization (SEO), constant updates, and social media campaigns may seem like more work than you can accomplish. You have plenty of other tasks to complete, without constantly being at the computer. However, content marketing doesn’t have to be so complicated. Evergreen content can be your best friend when it comes to content marketing. Since some people will always be searching for definitions or how-to guides, evergreen content will help your content be relevant at any time. Even though it may seem like evergreen content is stagnant...

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Your Guide to Inbound Marketing

  Small business marketers are forced to walk a fine line. On one hand, they must get results to keep their companies going. On the other hand, they have miniscule marketing budgets; according to the 2016 State of Small Business Report, 63 percent of small businesses spend less than 7 percent of their revenue on marketing. Because of this push and pull between getting results and not overpaying for them, it’s not surprising so many small companies are trying their hand at inbound marketing. The inbound marketing approach isn’t about running ads or making sales pitches; it’s about creating content to educate and engage potential customers. It focuses...

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How To Get Millennials Reading Your Blog

Millennials-born between 1980 and early 2000’s-have $1.3 trillion in annual buying power. This means they are very important targets for your business. But how can you get them to read your blog? What would interest them enough to become your customers? Here are 5 ways to get millennial’s reading your blogs: 1) Segment Posts: to find the most ideal market for your business, you’ll need to be specific when it comes to topics on your blog. Age isn’t the only factor to take into account; you’ll need to segment your posts based on the interests of your audience to get...

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3 Tools to Make Better Subject Lines

Many things, from psychology to science, play a part in making a headline that’s clicked and shared. Great headlines are important; they can mean the difference between gaining a few new users or an entire new audience. Here are 3 tools to help you make your headlines more clickable: Target Your Audience with ContentIdeator: Making headlines that target the interests, needs, and problems of your audience is important in convincing them to click through. For example, if the majority of your followers are interested in Twitter, writing a blog post that references Twitter in the article as well as the title...

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