Category: Tips and Tricks

Your Guide to Inbound Marketing

  Small business marketers are forced to walk a fine line. On one hand, they must get results to keep their companies going. On the other hand, they have miniscule marketing budgets; according to the 2016 State of Small Business Report, 63 percent of small businesses spend less than 7 percent of their revenue on marketing. Because of this push and pull between getting results and not overpaying for them, it’s not surprising so many small companies are trying their hand at inbound marketing. The inbound marketing approach isn’t about running ads or making sales pitches; it’s about creating content to educate and engage potential customers. It focuses...

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How To Get Millennials Reading Your Blog

Millennials-born between 1980 and early 2000’s-have $1.3 trillion in annual buying power. This means they are very important targets for your business. But how can you get them to read your blog? What would interest them enough to become your customers? Here are 5 ways to get millennial’s reading your blogs: 1) Segment Posts: to find the most ideal market for your business, you’ll need to be specific when it comes to topics on your blog. Age isn’t the only factor to take into account; you’ll need to segment your posts based on the interests of your audience to get...

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3 Tools to Make Better Subject Lines

Many things, from psychology to science, play a part in making a headline that’s clicked and shared. Great headlines are important; they can mean the difference between gaining a few new users or an entire new audience. Here are 3 tools to help you make your headlines more clickable: Target Your Audience with ContentIdeator: Making headlines that target the interests, needs, and problems of your audience is important in convincing them to click through. For example, if the majority of your followers are interested in Twitter, writing a blog post that references Twitter in the article as well as the title...

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How to Power a Fantastic Welcome Series

There is a special moment when a fan signs up to your email list. For you, it means list growth and the ability to communicate directly with that fan without any middle-man.  For the fan, it means that they the are likely deeply interested in following your momentum, what you are doing and the product or service you are making. Our research shows that that an email sign-up is more valuable than a Facebook Like, Instagram or Twitter Follow. Not only can it produce more direct revenue, it is also indicative of “the biggest fan.” After all, the effort to give...

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7 Tips for Awesome Content Marketing

There are thousand of pieces of content published online every day.  These tips will help your content break through the clutter, grow your audience and deliver delightful experiences. 1. Make It Awesome Remarkable content is the name of the game.  Here are a few things to ask yourself as you build or curate content. Is it unique or controversial? Is it insightful and emotional? Is it thought-provoking? Is it easy to understand? Is it relevant to the audience? 2. Make it Visual The brain processes visuals 60,000 times faster than text.  If you want to get your content viewed...

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