Category: Content Marketing

5 Tips to Create an Engaging Facebook Business Page

  When you set up a Facebook page for your business, leads and customers are not going to show up without some work and planning on your part. Here are five tips to help you build an engaging and successful Facebook page: 1. Add a Recognizable Profile Picture: Whether it is your brand’s logo, a headshot, or something else, you should choose a profile picture that your customers will recognize. You want fans to be able to find your page without any trouble, and since your profile picture will be displayed anywhere you post, you’ll want to choose a good one 2. Choose...

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Video Storytelling In Your Social Media Marketing

  Video storytelling is a great way to increase engagement on social media. Sharing a story encourages people to share your content, and gives them something interesting to talk about. Done correctly, telling your story by video can be very beneficial to your company and your audience. Here are 5 ways to incorporate video storytelling into social media: 1) Videos of Customer Stories: To establish an emotional connection with your audience, share their video stories. This is a great way to connect with and engage your customers. Plus, potential customers value other customer’s opinions more than any other 2) Create...

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How Millennials, Gen Xers, and Boomers Consume Content Differently

Millennials, Generation Xers, and Baby Boomers tend to consume content very differently, and it’s important for marketers to understand the best ways to appeal to each individual group. While this can be an often misunderstood topic, a great study included below helps to crack the nut and reveal the generational differences marketers face everyday. Fractl and BuzzStream generated a study called “The Generational Content Gap” that breaks down the type of media consumed, the time of consumption and duration. According to the study, Boomers (born between 1946 and 1964) spend upwards of 20 hours online per week, while Gen-Xers (born between...

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12 Unique Ideas for Your Next Email

Coming up with fresh ideas for emails and promos can be a major hassle when you’re juggling countless other tasks. Every marketer can use some inspiration from time to time, so here are 12 unique ideas for your email marketing, one for every month of the year: January Today is Data Privacy Day and tomorrow is National Corn Chip Day, so you can see there are a wide assortment of fun and interesting holidays in January. Use this opportunity to share something unique about your company and staff. This is a great chance to send out a creative email highlighting a special or different product from...

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